Many investors are well versed in the traditional strategies and theories that govern the financial markets. Yet, too often, those same investors struggle to consistently apply that knowledge to their own portfolio. Why? This course will compare and contrast how traditional finance theory (what investors should do) differs from behavioral finance theory (what investors actually do). Participants will learn how faulty reasoning and common biases plague even the most intelligent investors, resulting in irrational investment decisions. Participants will also learn strategies to modify or adapt to behavior, leading to improved application of traditional finance concepts.